I was recently invited to spend a night at the newly refurbished Four Seasons Westcliff. I could go on and on about how awesome the rooms were (I needed the pano function to capture it), the spacious gym (where they stocked refreshing eucalyptus scented face towels in the fridge) and the a-amazing food in the fine dining restaurant Flame (where the head chef comes from a 3-Michelin starred restaurant in France).
But instead, I am going to tell you about their awesome destination marketing.
Four Seasons Westcliff does not just market their luxury property, but also Johannesburg as a destination. And by Johannesburg, they mean the vibrant and happening inner city! This is the part of Joburg that many people fear. Because it used to be in pretty dire straits, and because media continues to perpetuate that perception. But Jozi is changing! These days, you’ll find the hippest places downtown. Creativity, art and fashion is developing alongside, and in harmony with, the traditional inner-city way of life. It’s a melting pot that will give you a true African city experience!
With a gigantic international brand like Four Seasons promoting downtown hotspots like Maboneng, 44 Stanley and Braamfontein, it is likely that many will start changing their perception about Jozi. Momentum has been growing for a while now, and perhaps this is the proverbial straw that will break the doom-and-gloom prophets’ backs!
Because of this commitment to promoting downtown Jozi, Four Seasons Westcliff is my new favourite! It also doesn’t hurt that their rooftop terrace is the perfect spot for a sundowner. Or that you can have a craft beer and burger with that. Or that their spa is an all-African dream, that starts with a traditional food cleansing ritual and continues to pamper you with local ingredients like marula oil and rooibos. Or that the Deli is awesome. You get the drift, huh?
My stay at Four Seasons Westcliff was courtesy of the hotel, but I retain full editorial control and all opinions expressed are my own.